A few years ago, a young and reckless Ronnie Segev tried tried to defraud Priceline.com by returning a thousand-dollar airline ticket he never bought. His foray into criminality was not successful; he was arrested for his efforts. Quickly maturing after that incident, Ronnie decided that he wanted to purge the Internet of all evidence of his past. For this task, he hired Reputation Defender, founded by Michael Fertik. What did Ronnie get for his money? An e-mail to the offending website, which was promptly ignored.

http://consumerist.com/consumer/evil/ronnie-segev--reputationdefender-can-eat-a-dick-227969.php

"ReputationDefender, Inc. 2023 Cherokee Parkway Suite #18 Louisville, KY 40204

January 10, 2007

Dear Mr. Popken,

We are writing to you in behalf of Ronnie Segev. He has asked us to contact you and see if you will consider removing the content about him at:

http://www.consumerist.com/consumer/evil/priceline-has-customer-arrested-for-diligent-refund-attempt-150618.php

Please allow us to introduce ourselves. We are ReputationDefender, Inc., a company dedicated to helping our clients preserve their good name on the Internet. Our founders and employees are all regular Internet users. Like our clients, and perhaps like you, we think the Internet is sometimes unnecessarily hurtful to the privacy and reputations of everyday people. Even content that is meant to be informative can sometimes have a significant and negative impact on someone's job prospects, student applications, and personal life. We invite you to learn more about who we are, at www.reputationdefender.com.

When our clients sign up with our service, we undertake deep research about them on the Internet to see what the Web is saying about them. We find sites where they are discussed, and we ask our clients how they feel about those sites. Sometimes our clients express strong reservations about the content on particular websites. They may feel hurt, ashamed, or "invaded" by the content about them on those sites.

As you may know, more and more prospective employers, universities, and newfound friends and romantic interests undertake Internet research, and the material they find can strongly impact their impressions of the people they are getting to know. When people apply for jobs, apply for college or graduate school, apply for loans, begin dating, or seek to do any number of other things with their lives, hurtful content about them on the Internet can have a negative impact on their opportunities. At some point or another, most of us say things about ourselves or our friends and acquaintances we later regret. We're all human, and we all do it!

We are writing to you today because our client, Ronnie Segev, has told us that he would like the content about him on your website to be removed as it is outdated and disturbing to him. Would you be willing to remove or alter the content? It would mean so much to Mr. Segev, and to us. Considerate actions such as these will go a long way to help make the Internet a more civil place.

Thank you very much for your consideration. We are mindful that matters like these can be sensitive. We appreciate your time.

Please let us know if you have removed or changed the content on this site by sending an e-mail to: daves@reputationdefender.com.

Yours sincerely,

Dave S.
Reputation Defender Service Team"

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